Phase I: Creation
Valerie Franco visited her sister in Arizona while accompanied by her infant son. To avoid having to transport equipment across the country, Franco rented a high chair from a local supplier for this trip but found the chair to be dirty, sticky and totally unacceptable for her needs. Believing that there was a better alternative, Franco decided to create her own company to provide a solution to child caregivers that met her own exacting standards. Thus, in April 2003, baby gear-USA® was founded in Savannah, Georgia.
Phase II: Initial Growth
Having established a good reputation for baby gear-USA® in the Savannah/Tybee Island region, Franco is looking to expand the baby gear-USA® coverage area. Plans have been drawn to continue the growth of the company in selected markets within the USA.