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Valerie Franco

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Valerie Franco

CEO & President

As the Founder of Baby Gear-USA®, Ms. Franco has dedicated the past several years to building the company from the ground up, focusing her detailed eye on every aspect of the business to ensure quality as the company expands.
She is well-respected in the industry for her vision in the baby rental equipment market. Working closely with the manufacturers, she has carefully chosen the finest products available in the market for the business, thereby making safety, cleanliness and service the hallmarks of Baby Gear-USA®

Ms. Franco began operating Baby Gear-USA® in 2003 and followed up with her second location in Hilton Head South Carolina in 2010. She was inspired to start the company after a vacation where she needed to rent a car seat.
Being disappointed in the quality and the dated model she saw an opportunity to create a resource for those searching for safe, high quality baby equipment, with the highest standards of cleanliness and attention to detail.

Ms. Franco received her Child Passenger Safety Certification for car seat safety from the National Highway Traffic Safety Administration.
She is a Registered Dental Hygienist in Connecticut and Georgia, and received her Bachelor of Science degree in Dental Hygiene Education from the University of North Carolina at Chapel Hill. She has been an ambulance corps volunteer and was a licensed Emergency Medical Technician for the State of Connecticut.

As the daughter of a WWII and Korean War Bomber pilot, Lt. Col. Harry E. Flook, Valerie possess instincts and guts and her attention to detail is straight from her gorgeous mother, Gloria.
Valerie moved to Savannah, GA from New Canaan, CT and enjoys tennis, kickboxing and spending time with her husband and three fantastic boys.